The Case
for Now.
Why the new site is ready — and why staying on Webflow isn't.
The new site already exists.
You're just not on it yet.
Built from scratch to spec — 15 routes, full SEO + AEO markup, the real DWAM brand, Manrope typography, and live on Cloudflare's global edge today.
🌐 dwam-homepage.pages.dev
Stop paying $212/month
for a worse product.
- ✗ CMS capped at 2,000 items
- ✗ Custom features = third-party embeds
- ✗ Forms require Zapier add-ons
- ✗ Page speed issues baked in
- ✓ Unlimited content, no item caps
- ✓ Native calculators, forms, quizzes
- ✓ No Zapier, no middleware fees
- ✓ $2,484 savings back in the business
When someone Googles "Memphis RIA",
DWAM should be the answer.
The new site ships with AEO — the structured data layer that gets DWAM cited by ChatGPT, Perplexity, and Google AI Overviews:
- ✓ FinancialService + Organization schema
- ✓ LocalBusiness schema (Google Maps signals)
- ✓ FAQPage schema — AI engines surface these directly
- ✓ Person schemas on every team member
- ✓ Article schema on every blog post
- ✓ Canonical tags + sitemap + robots.txt
"Webflow makes JSON-LD a manual nightmare. The new site was built for AEO from day one — Webflow can't compete here."
Speed is credibility.
The current site fails that test.
For an RIA managing $500M+, a 3-second first load is a credibility problem. The new site hits LCP <2.5s, CLS <0.1, INP <200ms — Google's ranking thresholds.
Prospects Google you before
they ever pick up the phone.
The website is the first meeting. It's where trust is earned or lost before anyone talks to an advisor. Right now, the Webflow site doesn't match the quality of the firm.
- ✓ New site loads in under 1 second on mobile
- ✓ Memphis community stories front and center
- ✓ #1 RIA credential visible above the fold
- ✓ Every page drives toward a conversation
"You can't make a second first impression. The new site is built to earn trust in the first 10 seconds."
Every lead you capture on Webflow
belongs to Webflow.
Forms, contacts, content — it all lives inside Webflow's ecosystem. Leave and you take what they let you take.
Interactive tools that convert visitors
into conversations.
Your team updates the site.
No designer, no invoice, no delay.
The new site is component-based. Non-technical team members can:
- ✓ Add or update team member bios
- ✓ Publish new blog posts
- ✓ Change a CTA headline or phone number
- ✓ Add a community partner
- ✓ Update office hours
No Webflow login. No designer. No invoice.
"Webflow edits require someone who knows Webflow. The new site doesn't — that's by design."
The #1 ranked RIA in Memphis
shouldn't have a template website.
Webflow templates are recognizable. The current site looks like every other financial services site built in 2022. The new design is a brand asset — custom, fast, and distinctly DWAM.
Content is how DWAM wins long-term.
Webflow caps at 2,000 items.
The content strategy calls for 100+ blog posts, profiles, guides, and calculators. Webflow's CMS is a ceiling. The new architecture is a foundation.
You already
paid for it.
The new site is live. All 15 routes. Full SEO + AEO. The real DWAM brand. Every day you stay on Webflow is another $7 spent on a product you already replaced — and another day the better version sits idle.
🌐 dwam-homepage.pages.dev